What is Mobile Marketing?

In the last two years, mobile marketing has emerged as the hottest opportunity in the marketing world. And the reason is not that difficult to understand: while computers are already being used for accessing the personal content, cell phones have emerged as a real darlings of all those who are on the move or want convenience of accessing information right from their mobile phone.

By 2011 end, the mobile penetration will exceed 97 percent in the US. This means that an average person owns more than one active mobile phone. This also means greater marketing potential for businesses.

 

What is mobile marketing all about?

As with the online marketing, you have different opportunities with mobile marketing. We are discussing few interesting options in mobile marketing:

• Mobile internet ads

This is an interesting form of mobile marketing where you can show ads to any smart phone user when he or she is connected to the internet. These are just like usual online ads, but when used correctly, they can be quite lucrative for your business.

• Subscription based marketing

This is quite similar to the traditional ways of marketing such as newsletters or direct mails as they require signup for receiving customized messages. It is up to you as advertiser on how creative you want to be with your messaging.

You have three possibilities in this particular category:

• Text message marketing : Though text messaging is compatible with all cell phones, but one has to be innovative in creating catchy messages for text message marketing.
• Mobile marketing applications : They are designed for the smart phone users and are quite expensive as compared to the other methods.
• MMS Mobile Marketing : This is quite similar to text message marketing but is more upscale. It is accessible by almost all cell phones. This is an inexpensive way to reach out to the wider audience.

• Location based mobile marketing 

This mobile marketing method is receiving widespread attention from around the world. People now want to combine their lifestyle and offline lives with their mobile connectivity. This offers immense opportunities for any business that wants to play in this combination.

•  Bluetooth Marketing

In this method, when somebody has a cell phone with an active Bluetooth connection, businesses can to send him customized messages. In some cases this might help businesses in attracting good number of customers with exciting offers and discounts.

• iAd

This is an Apples mobile ad platform for iPad and iPhone and provides an opportunity to various businesses to display their ads on Apple phones when users are online or are within some applications.

•  Google mobile ads

Many mobile users use Google for searching the Internet on their mobiles or use certain applications such as Google Maps. You get wide range of advertising solutions with Google Mobile Ads.

To conclude on “what is mobile marketing.”

As you have seen above, mobile marketing offers you a wide range of marketing solutions and you can choose the one that fits your budget and needs. You will also have to decide on the user group that you intend to target for your marketing campaign. You have plenty of interesting ideas to start your mobile marketing campaign. You just have to be innovative and persistent to get good results at mobile marketing.